QUALITATIVE METHODOLOGY

Computer-Assisted Telephone Interviewing (CATI)

Case Study 7: CATI - Cloud Computing in B2B Enterprises (USA and Germany)

Problem

The client needed insights into cloud computing adoption in B2B enterprises. The target audience included IT managers in companies with over 500 employees.

Solution

Mindsforest conducted 400 CATI interviews, ensuring a structured and standardized approach to gather data on adoption rates, challenges, and benefits.

Result

The client gained valuable insights into cloud trends across two key markets.

Case Study 8: CATI - Sustainable Fashion Trends (UK and Canada)

Problem

A retail brand needed data on consumer preferences for sustainable fashion in the UK and Canada.

Solution

Mindsforest conducted 500 CATI interviews, targeting eco-conscious consumers aged 25-45.

Result

The findings supported the brand’s strategy for launching sustainable clothing lines in both markets.

CCase Study 9: CATI - Physician Insights on Rare Diseases (India and USA)

Problem

A pharmaceutical company wanted to understand how physicians manage rare diseases in India and the USA.

Solution

Mindsforest conducted 300 CATI interviews with specialists, capturing key insights on diagnosis, treatment, and patient challenges.

Result

The client gained valuable inputs for developing targeted therapies.

Case Study 10: CATI - Patient Feedback on Telehealth Services (Australia)

Problem

A telehealth provider needed feedback from patients in Australia to enhance their services.

Solution

Mindsforest completed 400 CATI interviews with patients who had used telehealth services in the past year.

Result

The insights guided improvements in service delivery and patient engagement.

Case Study 11: CATI - Consumer Electronics Preferences (India and South Africa)

Problem

A tech brand needed data on consumer preferences for electronics in India and South Africa.

Solution

Mindsforest conducted 500 CATI interviews with tech-savvy consumers aged 20-40.

Result

The findings supported the brand’s market entry strategy in both countries.

Case Study 12: CATI - Online Food Delivery Trends (UK)

Problem

An online food delivery service wanted to explore consumer behavior in the UK.

Solution

Mindsforest conducted 500 CATI interviews, focusing on ordering frequency, platform preferences, and customer satisfaction.

Result

The client used the insights to improve their user experience and promotional strategies.